Robert McKenney is the owner of Bold Beaver Communications, a public cloud services and digital marketing company in Ottawa, ON, Canada.
Robert McKenney's Bio:
Robert McKenney is a digital marketing and communications strategist with Bold Beaver Communications and the cloud services product manager for YourSiteOurServer.com.
Robert has been hands-on with the development of internet based business solutions since 1994 and thrives on delivering the most effective solution to meet your business goals within an affordable budget. Ask him about the cloud services solutions for small and medium businesses.
With over 20 years of consulting experience in marketing communications, information technology development, and politics. He has developed a wide breadth of communications, management and technical experience from his work with organizations ranging from small start-ups to large government departments and the fortune 500.
Ultimately, Robert McKenney brings a unique balance of creativity and structure to developing afordable customer-focused solutions that meet short-term needs and are also aligned with longer term strategic goals.
Robert McKenney's Experience:
Digital Marketing & Communications Strategist at Bold Beaver CommunicationsJanuary 2011
Building on the web design and evolving digital marketing practice begun with YourSiteOurServer.com, Robert McKenney launched Bold Beaver as a new brand focused on delivering a comprehensive and integrated approach to online / digital marketing. Bold Beaver partners with small to medium-sized companies just like yours to plan and implement an integrated digital marketing strategy that focuses on helping you grow your sales. We follow a proven inbound marketing methodology that increases your website traffic, converts more qualified leads, and delivers a measurable ROI.
Senior Web Designer & Application Developer at YourSiteOurServer.com2008
Responsible for product management, product development and service operations for a portfolio of public cloud services (cloud servers, web hosting, online backup, hosted PBX) as well as custom web design and web application development.
Senior Partner at McKenney & Skaling Inc.2008 - 2011
McKenney & Skaling Inc is a business development and public affairs consulting firm formed in partnership with the founder of G4 Strategic Communications principally to advance some large public/private sector projects in the areas of transportation infrastructure and continental energy policy. In addition to corporate leadership and administrative duties, responsibilities also include the hands on management of the New Media and Creative Services practice; strategic planning, project management and financial forecasting for the International Business Development practice area.
VP, New Media and Creative Services at G4 Strategic Communications2007 - 2008
Responsible for the hands on management, creation (including translations) and delivery of both electronic and print communications projects for various client organizations as well as all internal corporate communications. Projects included websites, product information sheets, annual reports, video briefings, written policy briefings, newsletters, speaking notes and presentation slides. Also participated in the preparation and execution of broader strategic communications plans for various clients.
Senior Program Manager, Enterprise IT Strategy at Canada Border Services Agency2007 - 2007
Planned and lead a working group, engaging stakeholders within and beyond CBSA in the collaborative development of a comprehensive IT Strategy. Influenced the evolution of business planning and governance activities. In addition to the necessary technical research and analysis activities, I managed the creation and delivery of the ongoing internal communications targeted to the disparate stakeholder groups required for the successful adoption of the strategic plan.
VP, Communications at Nepean â Carleton Conservative Association2005 - 2007
Responsible for establishing and managing the budget for and the execution of the design and production of all internal and external communications for this volunteer based, non-profit organization, including newsletters, websites, email lists, speeches, print and radio advertising.
Web Designer / Senior Technology Analyst at Sulis Consulting Inc.2005 - 2007
In support of various client projects, responsibilities included the design and development of several marketing oriented website projects using the latest standards based tools and methodologies including Photoshop, Illustrator, Dreamweaver, XHTML 1.0 and CSS 2.0. Other project responsibilities included strategic review of core business operations requirements and existing support infrastructure; managing IT infrastructure upgrades based on gap analysis â including technology requirements definition, vendor selection, systems integration and data migration.
Senior Business Analyst at Department of National Defence â DISB Project2005 - 2006
As part of Phase II Project Initiation Team, responsibilities included a strategic review of the project scope, alignment of the scope of various subprojects, the development of a detailed SOW, and making recommendations for the information control systems and documentation templates including use-case based requirements documents.
Senior Business Analyst at Bell Security Solutions Inc.2005 - 2005
As a primary liaison to engage both internal and external stakeholders, my responsibilities included defining and documenting the service management and operations processes for the Identity Management & Access Control portfolio of services, including recommendations for the updating of the CP and CPS documents for the PKI service infrastructure, ensuring all operations processes met PIPEDA requirements, and ensuring that with the full buy-in and support of several cross-organizational teams these new processes were properly implemented. Additional duties included leading several cross-functional teams responsible for solution design and work-stream impact assessment for several proposed new service introductions, as well as providing informal coaching to junior colleagues on other projects.
Product Manager at Sesame Networks2004 - 2005
Took lead product solution to market. Responsible for product pricing and market positioning as well as directing product development and R&D activities. Defined target market verticals, and provided coaching for sales team on approach and positioning for each vertical. Also as a key member of the marketing team participated in developing company messaging for both product and company collateral as part of official company launch â using Adobe Creative Suite, developed logo and branding design, company website, layout and content for product sheets and company brochure. Additional duties included supporting both direct sales and channel partner development.
Senior Program Manager at Day and Ross Transportation Group2003 - 2004
Responsible for the overall project management of a custom software application development program consisting of 14 sub-projects with 12 team members across 4 partner companies. Having taken on this role after the project had already started, the teams were successfully refocused and ensuring that the program was back on schedule by the next major milestone â saving $250,000 in potential cost over-runs on a $4 million project.
Senior Application Developer at Sameday Right-O-Way2003 - 2003
Recommended and successfully obtained senior executive buy-in to make a strategic shift to a service-oriented architecture using a web-services model. Responsible for the design and development of new core service application that will be utilized by several other new applications within the organization. The core application is built with SQL server and the APIs built in VB and published as MTS components for backward compatibility to legacy applications.
Business Solutions Architect / Project Manager at Bell Canada1998 - 2002
Helped lead the design and implementation of key operational processes and organizational functional alignment for the creation of a new billing and customer care systems focused service-bureau company. This included a streamlined IT development methodology and inter-organization project management processes. Also responsible for managing the day to day operational relationship of a $100 million annual portfolio with key VP level customer stakeholders. Also, acted as "swat-team" manager for temporary cross-functional project teams to resolve both serious operational failures and critical path development impasses. Senior core team advisor for an $80 million dollar application infrastructure replacement project supporting the consumer ISP - Sympatico. Key advisor in evaluating COTS vs custom development and potential development partners. Helped lead system architecture and solution design for integrated billing, registration, customer care and provisioning systems with Amdocs Ensemble and IAF Horizon. Provided project management and SME (subject matter expert) support to system interfaces, database conversion, and systems deployment teams. Acted as a key inter-organizational facilitator and senior advisor to the project leader and executive level stakeholders. As the team leader for long term systems architecture planning I worked closely with the product development team in service evolution planning and development for both business and consumer ISP portfolios.
Robert McKenney's Interests & Activities:
Technology, History, Politics and Aviation